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Faster, Cheaper, Job-Related: Students Demand Flexible Credentials After HS

Manno: Many grads have a new take on higher ed 鈥 that valuable learning doesn鈥檛 occur only in one place, on one timetable or in one type of school.

Eamonn Fitzmaurice/The74, Getty Images

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For generations, college degrees came with a promise. Put in the time. Pay the price. Follow the path. You鈥檒l then receive a bachelor鈥檚 that opens doors to work, status and upward mobility.

That promise hasn鈥檛 disappeared. But it鈥檚 weakened.

Students and working adults still want postsecondary credentials that signal to employers and the wider world that they’re ready for the workforce. What they don鈥檛 accept so easily is that this signal must come in the form of a single, expensive, time-consuming college degree. 

Increasingly, they鈥檙e looking for credentials that cost less, take less time, fit around work and family, and lead more directly to labor-market value. The question is no longer whether higher education is changing. It鈥檚 whether colleges can adapt before students adapt without them.

Consider a recent Washington Post headlined, 鈥淪tudents are speeding through their online degree programs in weeks, alarming educators.鈥 It profiles a human resources executive who completed a bachelor鈥檚 degree in about three months and, later, a master鈥檚 in five weeks for just over $4,000.

While the details are unusual, the impulse behind them isn鈥檛. For many students, postsecondary education is no longer a four-year journey, in one stretch, on one campus, in one format. It鈥檚 a practical issue of getting useful learning, a meaningful credential and a better opportunity at a price and pace that make sense for them.

Still, if college becomes a sprint, it risks weakening essential skills that higher education should develop, such as sustained effort, reflection, conversation and mentorship, as well as the assurance that the credential represents real learning. 

The best approach is to see the situation as a warning and a signal. The demand for lower-cost, faster pathways is real. And data suggest that this isn鈥檛 some fringe development. 

The National Student Clearinghouse Research Center that more than 3.4 million students earned college-awarded non-degree certificates and two- and four-year degrees in the 2024-25 academic year, up 3.2% from the prior year. What鈥檚 revealing is the pattern within it. 

The number of college certificates awarded in fields such as medical assistant, early childhood education, health care, information technology and cybersecurity reached 579,400, a decade high. And 892,300 students who achieved a college-level certificate or degree already held a prior postsecondary credential. For many, higher education operates less like a single, continuous ladder and more like a set of credentials earned in stages. 

That rise in certificate attainment suggests that students are redefining what a credential must do for them. Many aren鈥檛 willing to wait years for one large, all-or-nothing payoff. They want credentials earned step by step. These stacked credentials help individuals get a job, earn a raise, transfer credits or move into the next level of study. 

Moreover, the clearinghouse reports that students ages 18 to 20 now surpass those ages 21 to 24 as the largest share of first-time associate degree earners. Finally, 52,500 students under 18 earned college certificates or associate degrees, likely through dual enrollment and other early pathways. 

Postsecondary education is becoming more varied, starting earlier and unfolding in shorter, more flexible sequences. Students are comparing and weighing certificates against majors, online programs against residential ones, work-based routes against classroom-only pathways and local low-cost colleges against high-price prestige universities.

They鈥檙e asking colleges direct questions like how much will this cost, how long will it take and what will I be able to do with it?

This pressure is driving interest in community colleges, career-focused bachelor鈥檚 degrees, competency-based education, apprenticeship degrees and other work-connected pathways. 

While these models differ from one another, they share the common premise that valuable learning doesn鈥檛 occur only in one place, on one timetable or in one institutional format. 

Still, the answer isn鈥檛 simply acceleration. A cheaper credential with weak labor-market value, poor transferability or uncertain quality isn鈥檛 a bargain. That鈥檚 why this moment shouldn鈥檛 be framed as a victory of disruption over tradition. 

The legacy degree model has strengths, including broad learning, academic depth and social formation. What it often lacks is affordability, flexibility and transparency. 

The newer alternatives address those weaknesses. But they introduce new ones, including thin content, uneven quality, weak transferability and uncertainty in students’ knowledge of their real value in the workforce.

The task, then, isn鈥檛 to defend the legacy degree at all costs or embrace every faster and cheaper substitute. It鈥檚 to build a better credential system that shows which options move careers forward and pay off in better earnings. 

For example, the American Enterprise Institute and Burning Glass Institute developed the , a first-of-its-kind index and navigation tool that reports on the real-world outcomes of virtually every certification in America, as well as more than 20,000 other non-degree credentials. 

These faster, cheaper and different credentials should preserve rigor while allowing students to move in shorter steps, making educational progress more understandable to employers and more manageable for students. They accept the reality that postsecondary education鈥檚 future will be more modular, work-connected and varied than the past.

That suggests four priorities for policymakers and employers.

First, create credentials that build toward each other. Shorter credentials should not be dead ends. They should lead somewhere, like to a better job and more advanced learning. The education and training system should make that easier, not harder. 

Second, transfers and credit recognition should become more routine. If students bundle education from multiple sources, they shouldn’t be penalized for moving between schools or formats. Pathways should be clear, so students can see where a certificate, associate degree, apprenticeship or online course takes them next.

Third, connect credentials to work. That doesn鈥檛 mean reducing higher education to narrow job training. It means recognizing that work-based learning, demonstrated competence and employer partnerships can make education relevant without making it thinner. The strongest approaches aren鈥檛 just shorter, but are better aligned with how individuals build knowledge and skills.  

Fourth, create report cards that publish outcomes. Students need good information about completion, earnings, transfer success and further study if they鈥檙e going to make wise decisions in a crowded and confusing market. The need is for clearer, more widely available evidence about which credentials actually open doors. 

Bachelor鈥檚 degrees will remain important. But students now live in a world where they increasingly expect credentials to be quicker, cheaper, clearer and connected to work. Colleges can resist that world for a while. Or they can help shape it. If they don鈥檛, students will keep building it on their own.

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